THE COMMERCIAL EDITOR

THE human nature is archetypically hypocritical. Parochialism dictates his attitude to the outside world. He has been described as the acacia of modern government and a legend in his own lifetime. The editor is arguably the most powerful person in any newspaper. He decides the direction, his newspaper goes. He may be an organ grinder’s monkey, but to the extent of a newspaper's plans. He decides the materials that are published, the layout of the newspaper and other fundamentals of newspaper publishing. He rides in his discretions like an all conquering emperor.

The editor decides the angle a news material must follow. It may be a sustained vendetta against his foes, subtly played within the boundaries of law. His outlook may be shaped by socialist or capitalist leanings. The editor drinks the absinthe of severe criticism. He struggles to provide materials that are not abstruse to a soft-threading readership. He must be abut to swift delivery, yet employing the quietus, gentle news-reporting demands.

The editor serves as the access road between readers and news events. He goes through access time, digging up material for publication. He may attempt to break the achromatic predilections of the ruling class .There are concerns about money-grubbing journalism .He must not relent poking at the leadership aconite. His writings must not be a load of codswallop or a load of cobblers. A countenance more in sorrow than in anger we do not want nor a riddle wrapped up in an enigma. A rose by any other name would smell as sweet.